Traditional Demographics Are Becoming Irrelevant as People Form Digital Tribes Based on Interests Rather Than Age
The Rise of Digital Tribes in India Gone are the days when marketing strategies in India relied solely on age, gender, or location. Today, digital platforms have revolutionized how people connect, leading to the formation of digital tribes—communities bound by shared interests rather than traditional demographics. Whether it’s gaming, fitness, entrepreneurship, or niche hobbies like sustainable living or indie music, …
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Short-form is Booming, but Young Audiences Want Substance — How Should Brands Balance Storytelling with Engagement?
In India’s ever-evolving digital landscape, short-form content has become the reigning king. Platforms like Instagram Reels, YouTube Shorts, and now even WhatsApp video statuses are fueling the content economy, especially among Gen Z and younger Millennials. Quick, catchy videos dominate screens — but there’s a surprising twist emerging in 2025: young audiences don’t just want speed, they also want substance. …
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Consumers are Now Discovering Products via AI Chatbots Like ChatGPT, Perplexity, and Voice Assistants — How Should Brands Adapt?
In 2025, the rules of product discovery are changing fast. Gone are the days when Google searches and social media ads were the primary drivers of consumer decision-making. Today, consumers in India are turning to AI chatbots like ChatGPT, Perplexity AI, and voice assistants like Alexa and Google Assistant to make purchase decisions. This shift is reshaping the customer journey …
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AI-Generated Ads vs. Human Creativity: Can Brands Still Stand Out in 2025?
The advertising industry in India, like the rest of the world, is at a critical crossroads in 2025. Artificial Intelligence (AI) is no longer just a buzzword — it’s now a strategic tool, deeply embedded in the creative, media planning, and delivery processes of campaigns across sectors. From predictive consumer insights to copywriting and video production, AI-generated ads have brought …
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Telegram, WhatsApp Channels, and Private Discord Groups Are Replacing Traditional Social Engagement. How Should Brands Engage?
Welcome to 2025 — where social engagement is getting more private, purposeful, and permission-based. The broadcast model of mass social media is evolving, and in India, this shift is unfolding rapidly through Telegram channels, WhatsApp Communities, and private Discord servers. For brands, this isn’t a red flag — it’s a green light to reimagine community building. The Privacy Pivot Indian …
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