Short-form is Booming, but Young Audiences Want Substance — How Should Brands Balance Storytelling with Engagement?
In India’s ever-evolving digital landscape, short-form content has become the reigning king. Platforms like Instagram Reels, YouTube Shorts, and now even WhatsApp video statuses are fueling the content economy, especially among Gen Z and younger Millennials. Quick, catchy videos dominate screens — but there’s a surprising twist emerging in 2025: young audiences don’t just want speed, they also want substance. …
Continue Reading
Consumers are Now Discovering Products via AI Chatbots Like ChatGPT, Perplexity, and Voice Assistants — How Should Brands Adapt?
In 2025, the rules of product discovery are changing fast. Gone are the days when Google searches and social media ads were the primary drivers of consumer decision-making. Today, consumers in India are turning to AI chatbots like ChatGPT, Perplexity AI, and voice assistants like Alexa and Google Assistant to make purchase decisions. This shift is reshaping the customer journey …
Continue Reading
AI-Generated Ads vs. Human Creativity: Can Brands Still Stand Out in 2025?
The advertising industry in India, like the rest of the world, is at a critical crossroads in 2025. Artificial Intelligence (AI) is no longer just a buzzword — it’s now a strategic tool, deeply embedded in the creative, media planning, and delivery processes of campaigns across sectors. From predictive consumer insights to copywriting and video production, AI-generated ads have brought …
Continue Reading
Telegram, WhatsApp Channels, and Private Discord Groups Are Replacing Traditional Social Engagement. How Should Brands Engage?
Welcome to 2025 — where social engagement is getting more private, purposeful, and permission-based. The broadcast model of mass social media is evolving, and in India, this shift is unfolding rapidly through Telegram channels, WhatsApp Communities, and private Discord servers. For brands, this isn’t a red flag — it’s a green light to reimagine community building. The Privacy Pivot Indian …
Continue Reading
Beyond Pixels: Is AI-Generated Video the Future of Brand Content in India?
In 2025, the advertising industry is at a crossroads. Traditional video production—long seen as the gold standard for storytelling—is now facing a powerful challenger: AI-generated video. With AI tools now capable of generating high-quality video ads, deepfake influencers, and hyper-personalized content in seconds, brands are wondering: 🚀 Can AI video replace traditional production? 🚀 Will consumers embrace AI-generated storytelling? 🚀 …
Continue Reading
Bollywood vs. Hollywood: Why Indian Cinema is Dominating Global Streaming in 2025
For decades, Hollywood was the gold standard for global cinema. But in 2025, Bollywood and Indian content have taken center stage, dominating streaming platforms worldwide. From Netflix to Amazon Prime, Disney+ Hotstar to JioCinema, Indian films and series are no longer just regional favorites—they are setting new global benchmarks in storytelling, audience engagement, and box office success. What’s behind this …
Continue Reading
The Next Big Thing in Retail? ‘See Now, Buy Now’ Live Commerce in India
Indian e-commerce is undergoing a massive transformation, and at the heart of this shift is live commerce—the next big thing in online retail. 🚀 What started as a global trend has now taken India by storm, blending entertainment with instant shopping. With platforms like Instagram, YouTube, Flipkart, and Myntra launching live shopping features, Indian brands are rushing to embrace ‘See …
Continue Reading
Creating Effective Leadership Development Programs
-
Hayy Media
-
March 25, 2025
-
Hayy Learning
-
1 Comment
Leadership is not just a title—it’s a skill that requires continuous growth, adaptability, and the ability to inspire others. In 2025, as businesses navigate rapid technological advancements, shifting work models, and evolving employee expectations, developing strong leaders has never been more crucial. Organizations that invest in structured Leadership Development Programs (LDPs) create a pipeline of capable, forward-thinking leaders who can …
Continue Reading
India’s ONDC Revolution: Will It Disrupt E-Commerce Giants?
The e-commerce landscape in India is witnessing a historic transformation with the rise of the Open Network for Digital Commerce (ONDC). Launched by the Government of India, ONDC aims to break the dominance of e-commerce giants like Amazon and Flipkart, offering small businesses, local kirana stores, and independent sellers a level playing field. But the big question remains—can ONDC truly …
Continue Reading
The Creator-Led Brand Boom: How Digital Creators Are Building Multi-Crore Businesses
For decades, brands dictated what consumers saw, liked, and bought. But in 2025, the power has shifted—creators are no longer just promoting brands; they are becoming brands. From YouTube sensations launching skincare lines to Instagram influencers turning designers, India is witnessing an unprecedented creator-led business revolution. The traditional brand-consumer relationship has evolved—today’s customers trust personalities over corporations. So, what’s driving …
Continue Reading
