How AI-Driven Personalization Is Redefining Customer Experiences
- Hayy Media
- December 24, 2024
- Hayy AI
- AI in customer service, AI-driven personalization, blog, customer experience innovation, personalized marketing strategies, redefining user experiences with AI
- 1 Comment
How AI-Driven Personalization Is Redefining Customer Experiences
Artificial intelligence has changed personalization for good, and it is something not just tailor-made but uniquely resonant. Examples include Amazon, Netflix, or Spotify, which use the AI to analyze behaviour and adjust real-time experiences towards individuals’ preferences. But what makes AI so revolutionary in terms of personalization?
1. Dynamic Customer Segmentation
While traditional segmentation relies on demographics or geography, AI incorporates behavioral and predictive analytics to form micro-segments. For example, an online clothing seller can differentiate a browser from a buyer by focusing on time spent on specific categories or products.
2. Real-Time Personalization
While traditional segmentation relies on demographics or geography, AI incorporates behavioral and predictive analytics to form micro-segments. For example, an online clothing seller can differentiate a browser from a buyer by focusing on time spent on specific categories or products.
3. Enhanced Recommendation
AI goes beyond mere recommendations. YouTube and Spotify use collaborative filtering and deep learning to offer eerily accurate suggestions that keep users busy for longer time durations. Take the example of Spotify’s “Discover Weekly” playlists that are powered by AI models which analyze billions of data points globally.
4. AI in Visual Content Personalization
AI goes beyond text and recommendation. Using its tools, for example, Adobe Sensei, brands can personalize imagery by colour or layout according to the geolocation of the visitor, their device type, or even inferred based on interaction patterns.
AI-driven personalization enables consumers to experience delight and satisfaction. Brands would have to ensure that they were transparent regarding data usage in order not to lose trust.
DISCOVER MORE ENGAGING CONTENT
Affan
quiet informative!!