How AI-Driven Personalization Is Redefining Customer Experiences

How AI-Driven Personalization Is Redefining Customer Experiences Artificial intelligence has changed personalization for good, and it is something not just tailor-made but uniquely resonant. Examples include Amazon, Netflix, or Spotify, which use the AI to analyze behaviour and adjust real-time experiences towards individuals’ preferences. But what makes AI so revolutionary in terms of personalization? 1. Dynamic Customer Segmentation While traditional …

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