The Future of Influencer Marketing in 2025: Moving Beyond Sponsored Posts to Real Brand Partnerships

In 2025, influencer marketing has evolved far beyond the early days of product placements and hashtag-filled captions. It’s no longer about transactional relationships between brands and influencers. Instead, the focus is on long-term partnerships that deliver authenticity, value, and meaningful engagement. With India’s influencer economy projected to grow to ₹2,200 crore by 2025, it’s clear that brands must adapt to …

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