Breaking the Fourth Wall: Immersive Advertising in the Age of AR and VR

Breaking the Fourth Wall: Immersive Advertising in the Age of AR and VR The advertising industry is undergoing a seismic shift with the rise of immersive technologies like Augmented Reality (AR) and Virtual Reality (VR). No longer confined to static screens or fleeting impressions, brands are now offering consumers a chance to step directly into their stories. This evolution—powered by …

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