The End of the Cookie Era: How Marketers Can Adapt to a Privacy-First World

The world of digital marketing is undergoing a seismic shift as third-party cookies—once the backbone of targeted advertising—are being phased out. In 2025, this transition is no longer a distant event; it’s a pressing reality that demands innovative strategies from marketers and brands. This move towards a cookie-less future is driven by growing consumer concerns about privacy and the need …

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