Customer-Centric Marketing in 2025: Why Brands Must Focus on Personalization at Scale

In a fast-evolving digital landscape, customer-centric marketing has become the key differentiator for brands that want to stand out in 2025. The Indian market, known for its diversity and dynamic consumer base, is witnessing a shift where personalization at scale is not just preferred but expected. With AI, data-driven insights, and hyper-personalization, brands are moving beyond generic advertising to creating …

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