From Data to Creativity: How Analytics is Transforming Marketing Strategies in the Indian Media Landscape

From Data to Creativity: How Analytics is Transforming Marketing Strategies in the Indian Media Landscape As India’s media landscape continues to evolve rapidly, data-driven marketing has emerged as a vital approach for brands looking to engage meaningfully with their audiences. With over 700 million internet users in India, fueled by the surge in affordable smartphones and data plans, brands now …

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