Content Creators as Brand Builders: How Influencers Are Becoming Their Own Media Channels

Content Creators as Brand Builders: How Influencers Are Becoming Their Own Media Channels The Indian influencer ecosystem has undergone a massive transformation. What started as individuals sharing their passions and lifestyles on platforms like Instagram and YouTube has now evolved into a full-fledged industry. Influencers in India are not just content creators anymore—they are media channels, building personal brands and …

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