The Precision Effect: Why Specificity Wins in Marketing

The Precision Effect: Why Specificity Wins in Marketing Have you ever scrolled through your food delivery app and noticed a peculiar detail? Delivery times often appear as “36 minutes,” not 35 or 40. At first glance, it might seem like a trivial quirk, but this small detail is rooted in a powerful psychological principle that marketers leverage—the Precision Effect. Why …

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