• Hayy Media
• January 31, 2025
• Hayy Media, INSPIRATION
• Authentic brand storytelling, blog, Brand Partnerships, Gen Z consumer trends 2025, Gen Z marketing strategies, Hayy Media, Influencer Marketing, Marketing, Marketing to young audiences, Purpose-driven branding, Sponsored Posts
• 0 Comments

India’s Gen Z—born between the late 1990s and early 2010s—is rewriting the rulebook for brands. No longer passive consumers, they demand authenticity, inclusivity, and a strong purpose from the brands they engage with. In 2025, with this generation holding immense purchasing power and influencing trends across industries, businesses must rethink their marketing playbook. Gen Z is not easily swayed by …