
The Rise of Micro-Influencers: How Brands Can Leverage Niche Audiences
- Hayy Media
- February 12, 2025
- Reviewwalla
- blog, Brand Partnerships, Hayy Media, Influencer Marketing, influencer marketing strategy, Marketing, marketing automation, Reviewwalla platform, Sponsored Posts
- 0 Comments
Influencer marketing has undergone a seismic shift in recent years. While mega influencers and celebrities once dominated brand collaborations, businesses are now turning their attention to a new powerhouse—micro-influencers. These content creators, typically with follower counts ranging from 10,000 to 100,000, are proving to be more effective in driving engagement and trust among audiences. Why Micro-Influencers Matter Unlike high-profile influencers …
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