Synthetic Influencers & AI-Generated Personas: Are Virtual Creators the Future of Brand Marketing?

In India’s rapidly evolving digital landscape, influencer marketing has taken center stage. With an internet-savvy population of over 700 million and the explosion of social media platforms like Instagram, YouTube, and Moj, brands have found influencers to be a powerful bridge to consumers. But what happens when the influencer isn’t even real? Enter synthetic influencers—AI-generated personas that are revolutionizing digital …

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