From Trends to Trust: Why Gen Z Demands More Authenticity in Advertising

From Trends to Trust: Why Gen Z Demands More Authenticity in Advertising With Gen Z emerging as one of the most influential consumer demographics, brands are rethinking how they communicate. Unlike previous generations, Gen Z expects brands to go beyond catchy slogans and polished images. They crave realness, transparency, and a sense of purpose. For businesses aiming to capture this …

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