From Virtual Reality to Augmented Reality: How Immersive Tech is Reshaping Advertising in India

The world of advertising is no longer confined to static billboards or digital screens. As India experiences a surge in tech adoption, brands are turning to Virtual Reality (VR) and Augmented Reality (AR) to create immersive, engaging experiences that redefine consumer interaction. With 5G rolling out, smartphone penetration skyrocketing, and AI-driven experiences becoming mainstream, India is at the forefront of …

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